- Precisely defining your audience or customer base is key to communicating to them.
- Demographics
- Psychographics
Things to do
- Listen to lecture
- Read attached supplemental material
Lecture
https://www.youtube.com/watch?v=fEOtECFX5UU&feature=youtu.be
Simply Analytics
Link to Simply Analytics (must be logged into the FIU library)
Tutorial Video Simply Analytics
Using Simply Analytics – the written explanation.